STAFF APPAREL

Deichmann

From a pilot project to a corporate fashion solution used across Europe.

For Deichmann, we developed a bespoke collection based on the brand’s CI. What was initially intended for Austria was later expanded to shops across Europe.

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KEY FACT

35.000+ pieces in use

KEY FACT

Europe-wide roll-out

KEY FACT

CI-based custom solution

Projectfocus

Function, brand, and wearability brought together with clarity.

The project was not only about design and CI, but also about colour fastness, a suitable sizing system, and details that standard apparel simply cannot deliver.

PROJECT SCOPE

Lean, but complete.

  • Design concept based on the CI
  • Material and finishing definition
  • Development of the sizing logic
  • Production coordination
  • Roll-out-ready implementation
  • Reorderable apparel system

Should your brand appear just as clearly?

If corporate fashion should not feel generic, it takes more than just a logo on standard apparel.

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More references

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